Consumer Manager

JOB DESCRIPTION

We are seeking a highly motivated and strategic Consumer Manager to lead the growth and development of the ECO Consumer segment within the Finviet ecosystem. This role plays a key part in shaping product strategy, driving user acquisition and engagement, and expanding Finviet’s value proposition through strategic partnerships across the supply and demand chains.

KEY RESPONSIBILITIES

Strategy & Market Development

• Define and execute growth strategies for the ECO Consumer segment.
• Identify opportunities for market expansion and product/service enhancement for end consumers in the digital financial ecosystem.

Consumer Insights & Product Optimization

• Conduct market research and analyze data to understand consumer needs, behavior, and emerging
• Work closely with the Product, Tech, Marketing, and Sales teams to improve user experience and customer journey.
• Translate insights into actionable initiatives to improve onboarding, product usage, and satisfaction metrics.

Partnership & Ecosystem Integration

• Identify, onboard, and manage strategic partnerships with upstream (e.g., suppliers, service providers, financial institutions) and downstream (e.g., retailers, digital channels, aggregators) stakeholders.
• Co-create and integrate joint offerings with partners to deliver a seamless, end-to-end consumer experience.
• Develop partnership playbooks, performance metrics, and incentive models to ensure partner alignment and scalability.

Consumer Acquisition & Retention Execution

• Design and lead multi-channel acquisition campaigns including partner-driven promotions, digital marketing, referral initiatives, and field activations.
• Own the full consumer funnel: from onboarding to activation, repeat usage, and long-term retention.
• Analyze funnel performance, run A/B tests, and continuously optimize strategies to hit growth targets.

JOB REQUIREMENTS

• 5 – 7 years of experience in Consumer Development, Growth, or Partnership Management, preferably in Fintech, E-commerce, or FMCG.
• Proven track record of working with cross-functional teams and driving user-centric product strategies.
• Strong understanding of consumer behavior, digital financial services, and ecosystem development.
• Experience in building partnerships across both supply-side and demand-side channels.
• Proficient in data analysis, strategic planning, and go-to-market execution.
• Strong leadership, communication, and stakeholder management skills.
• Entrepreneurial mindset, agility in a fast-paced environment, and the ability to think both strategically and tactically.

BENEFITS

• Negotiable Salary + Lunch allowance
• Dynamic working environment, professional
• 13^th– month salary, salary review, Tet gifts, birthdays, March 8, October 20, …
• Full insurance regime according to regulations such as social insurance, unemployment insurance, and health insurance
• Travel, team building activities, year-end party, …

LOCATION & TIME

• Location: 9th floor, 34 Hoang Viet, Ward 4, Tan Binh District, Ho Chi Minh
• Time: Monday – Friday: 8:00 – 17:00, Saturday: 8:00 – 12:00